Market Disruptor: Taking Under Armour from Underdog to Brand Powerhouse
Presented by: Steve Battista, Former Senior VP of Brand for Under Armour and CLIO Award-Winning Branding Expert
Steve Battista is best known as the builder of the Under Armour brand, the ultimate disrupter of the past 20 years that busted open the sporting goods industry with his “Protect This House” campaign. Steve’s strategy of building a brand rather than focusing on an emotionless product helped bust through the global leaders, like Nike and Adidas, to take the small t-shirt company to a $5 billion global phenomenon. On Oct. 24, Steve will reveal how your brand can sidestep the normal marketing strategy to win the hearts and minds of customers. You will learn how to build and protect your brand through emotional campaigns, amazing brand experiences, genuine product placement, and savvy digital marketing.
Time: 8:30 - 10:00 a.m.
Ticket Rates: $50 each or $325 for a table of eight.